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Резюме 35953689
1 сентября

Marketing director

По договоренности
полный рабочий день
не имеет значения
37 лет (19 октября 1979), мужской, высшее образование, женат, есть дети
Киев
Готов к командировкам, гражданство: Украина
Работал
Общий рабочий стаж — 14 лет и 5 месяцев

апрель 2015 — н.в.
1 год и 9 месяцев

Presidential advisor on economic cooperation of Ukraine and Middle East

(Частичная занятость)

International Chamber of Commerce (http://iccua.org), г. Киев.

июль 2014 — июль 2016
2 года и 1 месяц

Deputy General Director for Marketing and Sales of “Post Finance” LLC

(Полная занятость)

“Post Finance” LLC Group of companies “Nova Poshta” (https://novaposhta.ua; www.forpost-system.com), г. Киев.

1.2016 – 07.2016
Deputy General Director for Marketing and Sales of “Post Finance” LLC
______________________
07.2014 – 12.2015
Head of Marketing of “Post Finance” LLC (www.forpost-system.com)
Marketing Management Department (Building a brand from the "0", naming, brand book, positioning):
 Strategic Marketing (marketing strategy: layout, positioning, assortment, pricing, communication strategy, etc.)
 Research (CATI, Tracking, MMI, GFK, on-line research, etc.)
 product-marketing (product matrix, pricing, preparation PROMO plan, the development of methodology for assessing consumer properties of financial products)
 Media Mix
 Internet Marketing. Creating a "0", the support of a corporate site
 Development functional site at all on-line products, API, mobile applications
 Development and implementation of PROMO
 Production (all advertising, including creative and design)
 MarkCom (interaction with partners, including the NOVA POSHTA, co-branding)
 Trade Marketing (registration of places of service, of POSM, navigation, development of promotional materials)
Achievements:
 Creating brand for international money transfer system, the launch of more than 1,500 branches in 12 months, bringing to market products and 7 (financial services) for 8 months, the complete replacement of Global Money in Network NOVA POSHTA.

сентябрь 2013 — июль 2014
11 месяцев

Business Development Director (project work)

(Полная занятость)

Advertising group "NBS" LLC (www.nbs.kiev.ua), г. Киев.

 Search for new customers, introduction of new services and services

сентябрь 2010 — август 2013
3 года

Head of Marketing

(Полная занятость)

“Technopolis-1” Ltd (http://technopolis.com.ua), г. Киев.

Marketing department management (Department building from the “0” in 2 years):
 Strategic marketing (working out of the marketing strategy: layout, positioning, assortment and price policy, communication strategy etc.)
 Research (Omnibus, CATI, CSI, Tracking, MMI, GFK, IFR, KeyMarket, on-line research)
 Product marketing (assortment matrix, promo plan preparation in cooperation with the commercial department, working out of the evaluation of the product consumer values and the speed of their changes, estimation of the target price-points though the analysis of the price segments and clusters)
 Media mix (360°, TV, OOH, Internet, Radio, Press, Public Transport, SMS, Indoor, leafleting, etc.) with the competitors activities analysis on a weekly and monthly basis (to correct the media strategy: SOV, SOS, CPT, GRP, Reach, Frequency etc.)
 Geo-Marketing (object placement analysis, competitive environment and presentation to the committee, working out of the special PE on the basis of Google Earth)
 TEE - feasibility study (forecast and calculation of the potential of all activities, modeling, post analysis, correction of the model)
 PR (press – office, monitoring of the internet mentioning, analysis of the tone of voice, comments on all media requests)
 Internet marketing (e-mailing) Building from “0”, corporate site support, internet shop, (content, communication, working out of additional services)
 SMM (the 2-nd place in the category, active role in all social networks)
 Promo working out and implementation, local support, cross and coop activities etc.
 Production (all advertisement, including design and creative)
 Trade marketing (sales points decoration, POSM, signage, approval of all ad-materials)
 CRM, SCRM (unique loyalty program creation (points system)
 Department administration (budgeting, p&l system creation (constant\permanent, chain\shop, traffic\other) analysis of the loss in the form of CPTrafik, CPChek etc.)
 Cooperation with all vendors from production till media, creative and research agencies, (strategic planning, operational involvement in all business processes).

ноябрь 2009 — май 2010
7 месяцев

Marketing director

(Полная занятость)

“Spar–Ukraine” Ltd (www.spar.org.ua), г. Киев.

 Complex of marketing our partners (franchising)
 Advertising, PR, rebrand, loyalty program
 PL, system monitoring, system analysis
 Assortment and pricing, merchandising
 Budgeting

май 2007 — июль 2009
2 года и 3 месяца

Head of commercial development department

(Полная занятость)

“Caravan” Ltd (www.icaravan.com.ua), г. Киев.

 Strategic Marketing
 Chain Supply Management (management of cash flows), other projects aimed at cost savings, additional income, optimization
Development, strategic planning and implementation of projects:
 PL (own brands),
 GDC (distribution warehouse Dry and prepare to run Frozen, Chilly, Fruits & vegetables),
 CGB (categorical Management),
 Spacemen (Merchandising - Analyst) loyalty program for customers.
 Participation in projects «resuscitation construction hypermarket», the development of a new format «discount» and «Supermarket» (creation of budget, organizational structure)

декабрь 2006 — октябрь 2007
11 месяцев

Business Development Director (project work)

(Полная занятость)

“Vanbud” Ltd (www.vanbud.com.ua), г. Киев.

 Cooperation with control-permit services, concerning land and commercial real estate
 Obtaining permits, licenses and other necessary documents for the ownership of property, the construction, sales, etc.
 Sale of land, residential and commercial real estate, finished projects and work items

ноябрь 2005 — декабрь 2006
1 год и 2 месяца

National Categorical Buyer (non-alcoholic beverages)

(Полная занятость)

“Fozzy Group” Ltd (http://silpo.ua/ua/), г. Киев.

Achievements:
 Category increased to 20% from the total turn over
 Participation in the project of development of Private Label (TM) «PREMIA»
 Development & implementation of projects: «Imported beer», «Imported mineral water»
 Development & implementation of a pilot project «Optimization of assortment»
 Creation of the classification system and attributes to the category

апрель 2005 — октябрь 2005
7 месяцев

Commercial director

(Полная занятость)

“Ukroptimport” Ltd, г. Киев.

Fish and seafood processing, sales of production

февраль 2002 — март 2005
3 года и 2 месяца

Head of Sales

(Полная занятость)

“Grey-2000” Ltd (distribution company), г. Киев.

01.2003 – 03.2005 Head of Sales
10.2002 – 06.2003 Brand manager
02.2002 – 09.2002 Trade representative

Ключевые навыки
Computer Skills:
MS Office (Excel, Word, Project, Outlook, PowerPoint), Internet – advanced user
Graphics programs, 1C, SAP/R3, etc. - intermediate user
Учился

по 2011

International Institute of Business Education (Kyiv National Economic University) Уровень образования: Высшее. Факультет: МВА. Специальность: Мarketing, finance. Форма обучения: Очно-заочная.

по 2002

Ukrainian National University of Food Technologies Уровень образования: Высшее. Факультет: Mechanical faculty.. Специальность: The equipment and food processing industries, Expert (sugar). Форма обучения: Дневная/Очная.
Курсы и тренинги

2016

Additional education.. During the development of professional career, I have participated in more than 100 different specialized events: forums, conferences, summits, round tables, exhibitions, etc., as a participant, moderator or speaker (in Ukraine and abroad)

Знает и умеет
Английский язык разговорный, китайский язык базовый
Водительские права категории B
О себе

Common experience in the management of more than 12 years:
- Retail – (FMCG, DYI, HOME APPLIANCES, FINANCE), Marketing & Advertising, Sales Management, Buying, CSM Logistics, Analytics, PL;
- Distribution – Sales Management, Brand management;
- Production (perishable foods - fish products) – Business manager;
- Start-up – in different business areas (projects), understanding of business processes;
- Always take the CHALLENGE, and is willing to take the difficulty task;
- More than enough self-organized.

Interests and Hobbies
Free time - family, friends, learning
Arts and Culture - Photos, movies
Hobbies - Photos, movies, badminton, nature (tourism), soccer, swimming, travel, retail

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№ 35953689 обновлено 1 сентября, 14:27
Marketing director
По договоренности, готов к командировкам, полный рабочий день
Мужчина, 37 лет (19 октября 1979)
Женат, есть дети, гражданство Украина
Киев
Опыт работы 14 лет и 5 месяцев
Presidential advisor on economic cooperation of Ukraine and Middle East
1 год 9 месяцев
апрель 2015  — н.в.
International Chamber of Commerce (http://iccua.org), Киев, частичная занятость
Deputy General Director for Marketing and Sales of “Post Finance” LLC
2 года 1 месяц
июль 2014  — июль 2016
“Post Finance” LLC Group of companies “Nova Poshta” (https://novaposhta.ua; www.forpost-system.com), Киев, полная занятость
1.2016 – 07.2016
Deputy General Director for Marketing and Sales of “Post Finance” LLC
______________________
07.2014 – 12.2015
Head of Marketing of “Post Finance” LLC (www.forpost-system.com)
Marketing Management Department (Building a brand from the "0", naming, brand book, positioning):
 Strategic Marketing (marketing strategy: layout, positioning, assortment, pricing, communication strategy, etc.)
 Research (CATI, Tracking, MMI, GFK, on-line research, etc.)
 product-marketing (product matrix, pricing, preparation PROMO plan, the development of methodology for assessing consumer properties of financial products)
 Media Mix
 Internet Marketing. Creating a "0", the support of a corporate site
 Development functional site at all on-line products, API, mobile applications
 Development and implementation of PROMO
 Production (all advertising, including creative and design)
 MarkCom (interaction with partners, including the NOVA POSHTA, co-branding)
 Trade Marketing (registration of places of service, of POSM, navigation, development of promotional materials)
Achievements:
 Creating brand for international money transfer system, the launch of more than 1,500 branches in 12 months, bringing to market products and 7 (financial services) for 8 months, the complete replacement of Global Money in Network NOVA POSHTA.
Business Development Director (project work)
11 месяцев
сентябрь 2013  — июль 2014
Advertising group "NBS" LLC (www.nbs.kiev.ua), Киев, полная занятость
 Search for new customers, introduction of new services and services
Head of Marketing
3 года
сентябрь 2010  — август 2013
“Technopolis-1” Ltd (http://technopolis.com.ua), Киев, полная занятость
Marketing department management (Department building from the “0” in 2 years):
 Strategic marketing (working out of the marketing strategy: layout, positioning, assortment and price policy, communication strategy etc.)
 Research (Omnibus, CATI, CSI, Tracking, MMI, GFK, IFR, KeyMarket, on-line research)
 Product marketing (assortment matrix, promo plan preparation in cooperation with the commercial department, working out of the evaluation of the product consumer values and the speed of their changes, estimation of the target price-points though the analysis of the price segments and clusters)
 Media mix (360°, TV, OOH, Internet, Radio, Press, Public Transport, SMS, Indoor, leafleting, etc.) with the competitors activities analysis on a weekly and monthly basis (to correct the media strategy: SOV, SOS, CPT, GRP, Reach, Frequency etc.)
 Geo-Marketing (object placement analysis, competitive environment and presentation to the committee, working out of the special PE on the basis of Google Earth)
 TEE - feasibility study (forecast and calculation of the potential of all activities, modeling, post analysis, correction of the model)
 PR (press – office, monitoring of the internet mentioning, analysis of the tone of voice, comments on all media requests)
 Internet marketing (e-mailing) Building from “0”, corporate site support, internet shop, (content, communication, working out of additional services)
 SMM (the 2-nd place in the category, active role in all social networks)
 Promo working out and implementation, local support, cross and coop activities etc.
 Production (all advertisement, including design and creative)
 Trade marketing (sales points decoration, POSM, signage, approval of all ad-materials)
 CRM, SCRM (unique loyalty program creation (points system)
 Department administration (budgeting, p&l system creation (constant\permanent, chain\shop, traffic\other) analysis of the loss in the form of CPTrafik, CPChek etc.)
 Cooperation with all vendors from production till media, creative and research agencies, (strategic planning, operational involvement in all business processes).
Marketing director
7 месяцев
ноябрь 2009  — май 2010
“Spar–Ukraine” Ltd (www.spar.org.ua), Киев, полная занятость
 Complex of marketing our partners (franchising)
 Advertising, PR, rebrand, loyalty program
 PL, system monitoring, system analysis
 Assortment and pricing, merchandising
 Budgeting
Head of commercial development department
2 года 3 месяца
май 2007  — июль 2009
“Caravan” Ltd (www.icaravan.com.ua), Киев, полная занятость
 Strategic Marketing
 Chain Supply Management (management of cash flows), other projects aimed at cost savings, additional income, optimization
Development, strategic planning and implementation of projects:
 PL (own brands),
 GDC (distribution warehouse Dry and prepare to run Frozen, Chilly, Fruits & vegetables),
 CGB (categorical Management),
 Spacemen (Merchandising - Analyst) loyalty program for customers.
 Participation in projects «resuscitation construction hypermarket», the development of a new format «discount» and «Supermarket» (creation of budget, organizational structure)
Business Development Director (project work)
11 месяцев
декабрь 2006  — октябрь 2007
“Vanbud” Ltd (www.vanbud.com.ua), Киев, полная занятость
 Cooperation with control-permit services, concerning land and commercial real estate
 Obtaining permits, licenses and other necessary documents for the ownership of property, the construction, sales, etc.
 Sale of land, residential and commercial real estate, finished projects and work items
National Categorical Buyer (non-alcoholic beverages)
1 год 2 месяца
ноябрь 2005  — декабрь 2006
“Fozzy Group” Ltd (http://silpo.ua/ua/), Киев, полная занятость
Achievements:
 Category increased to 20% from the total turn over
 Participation in the project of development of Private Label (TM) «PREMIA»
 Development & implementation of projects: «Imported beer», «Imported mineral water»
 Development & implementation of a pilot project «Optimization of assortment»
 Creation of the classification system and attributes to the category
Commercial director
7 месяцев
апрель   — октябрь 2005
“Ukroptimport” Ltd, Киев, полная занятость
Fish and seafood processing, sales of production
Head of Sales
3 года 2 месяца
февраль 2002  — март 2005
“Grey-2000” Ltd (distribution company), Киев, полная занятость
01.2003 – 03.2005 Head of Sales
10.2002 – 06.2003 Brand manager
02.2002 – 09.2002 Trade representative
Высшее образование
2011
International Institute of Business Education (Kyiv National Economic University)
МВА
Очно-заочная форма обучения
Мarketing, finance
2002
Ukrainian National University of Food Technologies
Mechanical faculty.
Дневная/Очная форма обучения
The equipment and food processing industries, Expert (sugar)
Курсы
2016
During the development of professional career, I have participated in more than 100 different specialized events: forums, conferences, summits, round tables, exhibitions, etc., as a participant, moderator or speaker (in Ukraine and abroad)
Additional education.
Навыки и умения
Иностранные языки
Английский (разговорный), китайский (базовый).
Водительское удостоверение
Категория B
Профессиональные навыки
Computer Skills:
MS Office (Excel, Word, Project, Outlook, PowerPoint), Internet – advanced user
Graphics programs, 1C, SAP/R3, etc. - intermediate user
Дополнительные сведения
Common experience in the management of more than 12 years:
- Retail – (FMCG, DYI, HOME APPLIANCES, FINANCE), Marketing & Advertising, Sales Management, Buying, CSM Logistics, Analytics, PL;
- Distribution – Sales Management, Brand management;
- Production (perishable foods - fish products) – Business manager;
- Start-up – in different business areas (projects), understanding of business processes;
- Always take the CHALLENGE, and is willing to take the difficulty task;
- More than enough self-organized.

Interests and Hobbies
Free time - family, friends, learning
Arts and Culture - Photos, movies
Hobbies - Photos, movies, badminton, nature (tourism), soccer, swimming, travel, retail