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полный рабочий день
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апрель 2015 — н.в.
1 год и 9 месяцев
International Chamber of Commerce (http://iccua.org), г. Киев.
июль 2014 — июль 2016
2 года и 1 месяц
“Post Finance” LLC Group of companies “Nova Poshta” (https://novaposhta.ua; www.forpost-system.com), г. Киев.
1.2016 – 07.2016
Deputy General Director for Marketing and Sales of “Post Finance” LLC
07.2014 – 12.2015
Head of Marketing of “Post Finance” LLC (www.forpost-system.com)
Marketing Management Department (Building a brand from the "0", naming, brand book, positioning):
Strategic Marketing (marketing strategy: layout, positioning, assortment, pricing, communication strategy, etc.)
Research (CATI, Tracking, MMI, GFK, on-line research, etc.)
product-marketing (product matrix, pricing, preparation PROMO plan, the development of methodology for assessing consumer properties of financial products)
Internet Marketing. Creating a "0", the support of a corporate site
Development functional site at all on-line products, API, mobile applications
Development and implementation of PROMO
Production (all advertising, including creative and design)
MarkCom (interaction with partners, including the NOVA POSHTA, co-branding)
Trade Marketing (registration of places of service, of POSM, navigation, development of promotional materials)
Creating brand for international money transfer system, the launch of more than 1,500 branches in 12 months, bringing to market products and 7 (financial services) for 8 months, the complete replacement of Global Money in Network NOVA POSHTA.
сентябрь 2013 — июль 2014
Advertising group "NBS" LLC (www.nbs.kiev.ua), г. Киев.
Search for new customers, introduction of new services and services
сентябрь 2010 — август 2013
“Technopolis-1” Ltd (http://technopolis.com.ua), г. Киев.
Marketing department management (Department building from the “0” in 2 years):
Strategic marketing (working out of the marketing strategy: layout, positioning, assortment and price policy, communication strategy etc.)
Research (Omnibus, CATI, CSI, Tracking, MMI, GFK, IFR, KeyMarket, on-line research)
Product marketing (assortment matrix, promo plan preparation in cooperation with the commercial department, working out of the evaluation of the product consumer values and the speed of their changes, estimation of the target price-points though the analysis of the price segments and clusters)
Media mix (360°, TV, OOH, Internet, Radio, Press, Public Transport, SMS, Indoor, leafleting, etc.) with the competitors activities analysis on a weekly and monthly basis (to correct the media strategy: SOV, SOS, CPT, GRP, Reach, Frequency etc.)
Geo-Marketing (object placement analysis, competitive environment and presentation to the committee, working out of the special PE on the basis of Google Earth)
TEE - feasibility study (forecast and calculation of the potential of all activities, modeling, post analysis, correction of the model)
PR (press – office, monitoring of the internet mentioning, analysis of the tone of voice, comments on all media requests)
Internet marketing (e-mailing) Building from “0”, corporate site support, internet shop, (content, communication, working out of additional services)
SMM (the 2-nd place in the category, active role in all social networks)
Promo working out and implementation, local support, cross and coop activities etc.
Production (all advertisement, including design and creative)
Trade marketing (sales points decoration, POSM, signage, approval of all ad-materials)
CRM, SCRM (unique loyalty program creation (points system)
Department administration (budgeting, p&l system creation (constant\permanent, chain\shop, traffic\other) analysis of the loss in the form of CPTrafik, CPChek etc.)
Cooperation with all vendors from production till media, creative and research agencies, (strategic planning, operational involvement in all business processes).
ноябрь 2009 — май 2010
“Spar–Ukraine” Ltd (www.spar.org.ua), г. Киев.
Complex of marketing our partners (franchising)
Advertising, PR, rebrand, loyalty program
PL, system monitoring, system analysis
Assortment and pricing, merchandising
май 2007 — июль 2009
2 года и 3 месяца
“Caravan” Ltd (www.icaravan.com.ua), г. Киев.
Chain Supply Management (management of cash flows), other projects aimed at cost savings, additional income, optimization
Development, strategic planning and implementation of projects:
PL (own brands),
GDC (distribution warehouse Dry and prepare to run Frozen, Chilly, Fruits & vegetables),
CGB (categorical Management),
Spacemen (Merchandising - Analyst) loyalty program for customers.
Participation in projects «resuscitation construction hypermarket», the development of a new format «discount» and «Supermarket» (creation of budget, organizational structure)
декабрь 2006 — октябрь 2007
“Vanbud” Ltd (www.vanbud.com.ua), г. Киев.
Cooperation with control-permit services, concerning land and commercial real estate
Obtaining permits, licenses and other necessary documents for the ownership of property, the construction, sales, etc.
Sale of land, residential and commercial real estate, finished projects and work items
ноябрь 2005 — декабрь 2006
1 год и 2 месяца
“Fozzy Group” Ltd (http://silpo.ua/ua/), г. Киев.
Category increased to 20% from the total turn over
Participation in the project of development of Private Label (TM) «PREMIA»
Development & implementation of projects: «Imported beer», «Imported mineral water»
Development & implementation of a pilot project «Optimization of assortment»
Creation of the classification system and attributes to the category
апрель 2005 — октябрь 2005
“Ukroptimport” Ltd, г. Киев.
Fish and seafood processing, sales of production
февраль 2002 — март 2005
3 года и 2 месяца
“Grey-2000” Ltd (distribution company), г. Киев.
01.2003 – 03.2005 Head of Sales
10.2002 – 06.2003 Brand manager
02.2002 – 09.2002 Trade representative
Additional education.. During the development of professional career, I have participated in more than 100 different specialized events: forums, conferences, summits, round tables, exhibitions, etc., as a participant, moderator or speaker (in Ukraine and abroad)
Английский язык разговорный, китайский язык базовый