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Marketing director

По договоренности, полный рабочий день
Муж., 38 лет (19 октября 1979), высшее образование, женат, есть дети
Киев
Готов к командировкам, гражданство: Украина
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Опыт работы 15 лет и 5 месяцев
2 года и 9 месяцев
апрель 2015 — н.в.
Presidential advisor on economic cooperation of Ukraine and Middle East
International Chamber of Commerce (http://iccua.org), Киев, частичная занятость
2 года и 1 месяц
июль 2014 — июль 2016
Deputy General Director for Marketing and Sales of “Post Finance” LLC
“Post Finance” LLC Group of companies “Nova Poshta” (https://novaposhta.ua; www.forpost-system.com), Киев, полная занятость
1.2016 – 07.2016
Deputy General Director for Marketing and Sales of “Post Finance” LLC
______________________
07.2014 – 12.2015
Head of Marketing of “Post Finance” LLC (www.forpost-system.com)
Marketing Management Department (Building a brand from the "0", naming, brand book, positioning):
 Strategic Marketing (marketing strategy: layout, positioning, assortment, pricing, communication strategy, etc.)
 Research (CATI, Tracking, MMI, GFK, on-line research, etc.)
 product-marketing (product matrix, pricing, preparation PROMO plan, the development of methodology for assessing consumer properties of financial products)
 Media Mix
 Internet Marketing. Creating a "0", the support of a corporate site
 Development functional site at all on-line products, API, mobile applications
 Development and implementation of PROMO
 Production (all advertising, including creative and design)
 MarkCom (interaction with partners, including the NOVA POSHTA, co-branding)
 Trade Marketing (registration of places of service, of POSM, navigation, development of promotional materials)
Achievements:
 Creating brand for international money transfer system, the launch of more than 1,500 branches in 12 months, bringing to market products and 7 (financial services) for 8 months, the complete replacement of Global Money in Network NOVA POSHTA.
11 месяцев
сентябрь 2013 — июль 2014
Business Development Director (project work)
Advertising group "NBS" LLC (www.nbs.kiev.ua), Киев, полная занятость
 Search for new customers, introduction of new services and services
3 года
сентябрь 2010 — август 2013
Head of Marketing
“Technopolis-1” Ltd (http://technopolis.com.ua), Киев, полная занятость
Marketing department management (Department building from the “0” in 2 years):
 Strategic marketing (working out of the marketing strategy: layout, positioning, assortment and price policy, communication strategy etc.)
 Research (Omnibus, CATI, CSI, Tracking, MMI, GFK, IFR, KeyMarket, on-line research)
 Product marketing (assortment matrix, promo plan preparation in cooperation with the commercial department, working out of the evaluation of the product consumer values and the speed of their changes, estimation of the target price-points though the analysis of the price segments and clusters)
 Media mix (360°, TV, OOH, Internet, Radio, Press, Public Transport, SMS, Indoor, leafleting, etc.) with the competitors activities analysis on a weekly and monthly basis (to correct the media strategy: SOV, SOS, CPT, GRP, Reach, Frequency etc.)
 Geo-Marketing (object placement analysis, competitive environment and presentation to the committee, working out of the special PE on the basis of Google Earth)
 TEE - feasibility study (forecast and calculation of the potential of all activities, modeling, post analysis, correction of the model)
 PR (press – office, monitoring of the internet mentioning, analysis of the tone of voice, comments on all media requests)
 Internet marketing (e-mailing) Building from “0”, corporate site support, internet shop, (content, communication, working out of additional services)
 SMM (the 2-nd place in the category, active role in all social networks)
 Promo working out and implementation, local support, cross and coop activities etc.
 Production (all advertisement, including design and creative)
 Trade marketing (sales points decoration, POSM, signage, approval of all ad-materials)
 CRM, SCRM (unique loyalty program creation (points system)
 Department administration (budgeting, p&l system creation (constant\permanent, chain\shop, traffic\other) analysis of the loss in the form of CPTrafik, CPChek etc.)
 Cooperation with all vendors from production till media, creative and research agencies, (strategic planning, operational involvement in all business processes).
7 месяцев
ноябрь 2009 — май 2010
Marketing director
“Spar–Ukraine” Ltd (www.spar.org.ua), Киев, полная занятость
 Complex of marketing our partners (franchising)
 Advertising, PR, rebrand, loyalty program
 PL, system monitoring, system analysis
 Assortment and pricing, merchandising
 Budgeting
2 года и 3 месяца
май 2007 — июль 2009
Head of commercial development department
“Caravan” Ltd (www.icaravan.com.ua), Киев, полная занятость
 Strategic Marketing
 Chain Supply Management (management of cash flows), other projects aimed at cost savings, additional income, optimization
Development, strategic planning and implementation of projects:
 PL (own brands),
 GDC (distribution warehouse Dry and prepare to run Frozen, Chilly, Fruits & vegetables),
 CGB (categorical Management),
 Spacemen (Merchandising - Analyst) loyalty program for customers.
 Participation in projects «resuscitation construction hypermarket», the development of a new format «discount» and «Supermarket» (creation of budget, organizational structure)
11 месяцев
декабрь 2006 — октябрь 2007
Business Development Director (project work)
“Vanbud” Ltd (www.vanbud.com.ua), Киев, полная занятость
 Cooperation with control-permit services, concerning land and commercial real estate
 Obtaining permits, licenses and other necessary documents for the ownership of property, the construction, sales, etc.
 Sale of land, residential and commercial real estate, finished projects and work items
1 год и 2 месяца
ноябрь 2005 — декабрь 2006
National Categorical Buyer (non-alcoholic beverages)
“Fozzy Group” Ltd (http://silpo.ua/ua/), Киев, полная занятость
Achievements:
 Category increased to 20% from the total turn over
 Participation in the project of development of Private Label (TM) «PREMIA»
 Development & implementation of projects: «Imported beer», «Imported mineral water»
 Development & implementation of a pilot project «Optimization of assortment»
 Creation of the classification system and attributes to the category
7 месяцев
апрель  — октябрь 2005
Commercial director
“Ukroptimport” Ltd, Киев, полная занятость
Fish and seafood processing, sales of production
3 года и 2 месяца
февраль 2002 — март 2005
Head of Sales
“Grey-2000” Ltd (distribution company), Киев, полная занятость
01.2003 – 03.2005 Head of Sales
10.2002 – 06.2003 Brand manager
02.2002 – 09.2002 Trade representative
Высшее образование
2011
International Institute of Business Education (Kyiv National Economic University)
МВА
Очно-заочная форма обучения
Мarketing, finance
2002
Ukrainian National University of Food Technologies
Mechanical faculty.
Дневная/Очная форма обучения
The equipment and food processing industries, Expert (sugar)
Курсы
2016
During the development of professional career, I have participated in more than 100 different specialized events: forums, conferences, summits, round tables, exhibitions, etc., as a participant, moderator or speaker (in Ukraine and abroad)
Additional education.
Навыки и умения
Иностранные языки
Английский (разговорный), китайский (базовый).
Водительское удостоверение
Категория B
Профессиональные навыки
Computer Skills:
MS Office (Excel, Word, Project, Outlook, PowerPoint), Internet – advanced user
Graphics programs, 1C, SAP/R3, etc. - intermediate user
Дополнительные сведения
Common experience in the management of more than 12 years:
- Retail – (FMCG, DYI, HOME APPLIANCES, FINANCE), Marketing & Advertising, Sales Management, Buying, CSM Logistics, Analytics, PL;
- Distribution – Sales Management, Brand management;
- Production (perishable foods - fish products) – Business manager;
- Start-up – in different business areas (projects), understanding of business processes;
- Always take the CHALLENGE, and is willing to take the difficulty task;
- More than enough self-organized.

Interests and Hobbies
Free time - family, friends, learning
Arts and Culture - Photos, movies
Hobbies - Photos, movies, badminton, nature (tourism), soccer, swimming, travel, retail
https://img.superjob.ru

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Резюме № 35953689 в открытом доступе Последнее обновление 1 сентября 2016, 14:27

Резюме

Marketing director По договоренности
Готов к командировкам, полный рабочий день.
Дата рождения: 19 октября 1979, 38 лет. Женат, есть дети, гражданство Украина.
Киев
04.2015—н.в.   2 года 9 месяцев
Presidential advisor on economic cooperation of Ukraine and Middle East
International Chamber of Commerce (http://iccua.org), г. Киев, частичная занятость.
07.2014—07.2016   2 года 1 месяц
Deputy General Director for Marketing and Sales of “Post Finance” LLC
“Post Finance” LLC Group of companies “Nova Poshta” (https://novaposhta.ua; www.forpost-system.com), г. Киев, полная занятость.
1.2016 – 07.2016
Deputy General Director for Marketing and Sales of “Post Finance” LLC
______________________
07.2014 – 12.2015
Head of Marketing of “Post Finance” LLC (www.forpost-system.com)
Marketing Management Department (Building a brand from the "0", naming, brand book, positioning):
 Strategic Marketing (marketing strategy: layout, positioning, assortment, pricing, communication strategy, etc.)
 Research (CATI, Tracking, MMI, GFK, on-line research, etc.)
 product-marketing (product matrix, pricing, preparation PROMO plan, the development of methodology for assessing consumer properties of financial products)
 Media Mix
 Internet Marketing. Creating a "0", the support of a corporate site
 Development functional site at all on-line products, API, mobile applications
 Development and implementation of PROMO
 Production (all advertising, including creative and design)
 MarkCom (interaction with partners, including the NOVA POSHTA, co-branding)
 Trade Marketing (registration of places of service, of POSM, navigation, development of promotional materials)
Achievements:
 Creating brand for international money transfer system, the launch of more than 1,500 branches in 12 months, bringing to market products and 7 (financial services) for 8 months, the complete replacement of Global Money in Network NOVA POSHTA.
09.2013—07.2014   11 месяцев
Business Development Director (project work)
Advertising group "NBS" LLC (www.nbs.kiev.ua), г. Киев, полная занятость.
 Search for new customers, introduction of new services and services
09.2010—08.2013   3 года
Head of Marketing
“Technopolis-1” Ltd (http://technopolis.com.ua), г. Киев, полная занятость.
Marketing department management (Department building from the “0” in 2 years):
 Strategic marketing (working out of the marketing strategy: layout, positioning, assortment and price policy, communication strategy etc.)
 Research (Omnibus, CATI, CSI, Tracking, MMI, GFK, IFR, KeyMarket, on-line research)
 Product marketing (assortment matrix, promo plan preparation in cooperation with the commercial department, working out of the evaluation of the product consumer values and the speed of their changes, estimation of the target price-points though the analysis of the price segments and clusters)
 Media mix (360°, TV, OOH, Internet, Radio, Press, Public Transport, SMS, Indoor, leafleting, etc.) with the competitors activities analysis on a weekly and monthly basis (to correct the media strategy: SOV, SOS, CPT, GRP, Reach, Frequency etc.)
 Geo-Marketing (object placement analysis, competitive environment and presentation to the committee, working out of the special PE on the basis of Google Earth)
 TEE - feasibility study (forecast and calculation of the potential of all activities, modeling, post analysis, correction of the model)
 PR (press – office, monitoring of the internet mentioning, analysis of the tone of voice, comments on all media requests)
 Internet marketing (e-mailing) Building from “0”, corporate site support, internet shop, (content, communication, working out of additional services)
 SMM (the 2-nd place in the category, active role in all social networks)
 Promo working out and implementation, local support, cross and coop activities etc.
 Production (all advertisement, including design and creative)
 Trade marketing (sales points decoration, POSM, signage, approval of all ad-materials)
 CRM, SCRM (unique loyalty program creation (points system)
 Department administration (budgeting, p&l system creation (constant\permanent, chain\shop, traffic\other) analysis of the loss in the form of CPTrafik, CPChek etc.)
 Cooperation with all vendors from production till media, creative and research agencies, (strategic planning, operational involvement in all business processes).
11.2009—05.2010   7 месяцев
Marketing director
“Spar–Ukraine” Ltd (www.spar.org.ua), г. Киев, полная занятость.
 Complex of marketing our partners (franchising)
 Advertising, PR, rebrand, loyalty program
 PL, system monitoring, system analysis
 Assortment and pricing, merchandising
 Budgeting
05.2007—07.2009   2 года 3 месяца
Head of commercial development department
“Caravan” Ltd (www.icaravan.com.ua), г. Киев, полная занятость.
 Strategic Marketing
 Chain Supply Management (management of cash flows), other projects aimed at cost savings, additional income, optimization
Development, strategic planning and implementation of projects:
 PL (own brands),
 GDC (distribution warehouse Dry and prepare to run Frozen, Chilly, Fruits & vegetables),
 CGB (categorical Management),
 Spacemen (Merchandising - Analyst) loyalty program for customers.
 Participation in projects «resuscitation construction hypermarket», the development of a new format «discount» and «Supermarket» (creation of budget, organizational structure)
12.2006—10.2007   11 месяцев
Business Development Director (project work)
“Vanbud” Ltd (www.vanbud.com.ua), г. Киев, полная занятость.
 Cooperation with control-permit services, concerning land and commercial real estate
 Obtaining permits, licenses and other necessary documents for the ownership of property, the construction, sales, etc.
 Sale of land, residential and commercial real estate, finished projects and work items
11.2005—12.2006   1 год 2 месяца
National Categorical Buyer (non-alcoholic beverages)
“Fozzy Group” Ltd (http://silpo.ua/ua/), г. Киев, полная занятость.
Achievements:
 Category increased to 20% from the total turn over
 Participation in the project of development of Private Label (TM) «PREMIA»
 Development & implementation of projects: «Imported beer», «Imported mineral water»
 Development & implementation of a pilot project «Optimization of assortment»
 Creation of the classification system and attributes to the category
04.2005—10.2005   7 месяцев
Commercial director
“Ukroptimport” Ltd, г. Киев, полная занятость.
Fish and seafood processing, sales of production
02.2002—03.2005   3 года 2 месяца
Head of Sales
“Grey-2000” Ltd (distribution company), г. Киев, полная занятость.
01.2003 – 03.2005 Head of Sales
10.2002 – 06.2003 Brand manager
02.2002 – 09.2002 Trade representative
Высшее
2011
International Institute of Business Education (Kyiv National Economic University)
Факультет: МВА
Очно-заочная форма обучения
Специальность: Мarketing, finance
Высшее
2002
Ukrainian National University of Food Technologies
Факультет: Mechanical faculty.
Дневная/Очная форма обучения
Специальность: The equipment and food processing industries, Expert (sugar)
Курсы и тренинги
2016
During the development of professional career, I have participated in more than 100 different specialized events: forums, conferences, summits, round tables, exhibitions, etc., as a participant, moderator or speaker (in Ukraine and abroad)
Additional education.
Навыки и умения
Иностранные языки
Английский (разговорный),
китайский (базовый).
Водительское удостоверение
B
Профессиональные навыки
Computer Skills:
MS Office (Excel, Word, Project, Outlook, PowerPoint), Internet – advanced user
Graphics programs, 1C, SAP/R3, etc. - intermediate user
Дополнительные сведения
Common experience in the management of more than 12 years:
- Retail – (FMCG, DYI, HOME APPLIANCES, FINANCE), Marketing & Advertising, Sales Management, Buying, CSM Logistics, Analytics, PL;
- Distribution – Sales Management, Brand management;
- Production (perishable foods - fish products) – Business manager;
- Start-up – in different business areas (projects), understanding of business processes;
- Always take the CHALLENGE, and is willing to take the difficulty task;
- More than enough self-organized.

Interests and Hobbies
Free time - family, friends, learning
Arts and Culture - Photos, movies
Hobbies - Photos, movies, badminton, nature (tourism), soccer, swimming, travel, retail